Monday, July 12, 2010

Google set to step in the gaming world with Zynga ?

The internet is all abuzz today about a report from tech savvy blog TechCrunch that claims through unnamed but "multiple sources" that Google is about to charge into the games business with, what else, Google Games. The story claims that Google has been prepping for such a launch by "secretly" investing in high flying casual and Facebook-based game publisher Zynga.

The story claims that Google has put in between $100 million and $200 million in Zynga which if true is something neither company has admitted to, at least so far. Zynga's games like Farmville, Mafia Wars and the recently launched Frontierville will serve as the core for Google Games which, according to the article, will launch later this year. Google hasn't had much success with previous game and game-related products. In 2008 it launched a Second World-like online game service called Lively but shut it down after only months going live.

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