Activision Publishing CEO Eric Hirshberg has claimed that the Call Of Duty franchise is "the closest thing this generation has to a Star Wars". Except Star Wars, presumably.
Activision announced that Hirshberg had joined its ranks earlier this month.
The executive immediately said one of his key missions was to change the firm's reputation for arrogance and for making bombastic statements that annoy gamers.
Hirshberg said"The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars. I think it's unique and bigger than any musical act or any movie franchise in that capacity."
"The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh."
Activision's latest CoD outing Call Of Duty : Black Ops is scheduled to ship on November 9th for the PC.
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